Every organization is vulnerable to crises that could stem from natural, technological or personnel related causes. In a competitive environment where customers switch preferences based on reports such as failed infrastructure to employee misconduct, product recalls to data breaches, perceptions can change easily and threaten one of the organization’s most vital assets – its reputation. A comprehensive crisis communication plan enables the organization to respond to these situations quickly and effectively by communicating with all relevant internal and external bodies. To protect the organization from reputational threats requires careful, thoughtful, detailed planning and a methodology for inculcating a culture of organizational crisis preparedness.
In this two-day seminar, you will learn how to prepare the organization for inevitable threats to reputation, execute the crisis communications plan, then, when the crisis has passed, assess and do what must be done before the next threats occur. Attendees earn an American National Standards Institute (ANSI) Accredited certificate as Crisis Communications Planner on successfully passing the exam scheduled at the end of Day 2.
Participants will take away a detailed, first-rate, fill-in-the-blanks crisis communications plan and the knowledge to fill blanks. They will also be given a detailed checklist for evaluating communications performance in a crisis. Also included are sample social media communication policies.
If you have a group of six or more, then we can design a bespoke programme to meet your business needs, including a session’s pack with examples, models, user-driven content and custom case studies to suit your business objectives.
To make this course as In-House or for any other queries please send us an email to firstname.lastname@example.org or register below.